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Traffic & SEO: Part 1

July 3, 2008 – 9:28 am

Keyword Density

Keyword density is an indicator of the number of times the selected keyword appears in the web page. But mind you, keywords shouldn’t be over used, but should be just sufficient enough to appear at important places.

If you repeat your keywords with every other word on every line, then your site will probably be rejected as an artificial site or spam site.

Keyword density is always expressed as a percentage of the total word content on a given web page.

Suppose you have 100 words on your webpage (not including HMTL code used for writing the web page), and you use a certain keyword for five times in the content. The keyword density on that page is got by simply dividing the total number of keywords, by the total number of words that appear on your web page. So here it is 5 divided by 100 = .05. Because keyword density is a percentage of the total word count on the page, multiply the above by 100, that is 0.05 x 100 = 5%

The accepted standard for a keyword density is between 3% and 5%, to get recognized by the search engines and you should never exceed it.

Remember, that this rule applies to every page on your site. It also applies to not just to one keyword but also a set of keywords that relates to a different product or service. The keyword density should always be between 3% and 5%.
Simple steps to check the density:
Copy and paste the content from an individual web page into a word-processing software program like Word or Word Perfect.
Go to the ‘Edit’ menu and click ‘Select All’. Now go to the ‘Tools’ menu and select ‘Word Count’. Write down the total number of words in the page.
Now select the ‘Find’ function on the ‘Edit’ menu. Go to the ‘Replace’ tab and type in the keyword you want to find. ‘Replace’ that word with the same word, so you don’t change the text.
When you complete the replace function, the system will provide a count of the words you replaced. That gives the number of times you have used the keyword in that page.
Using the total word count for the page and the total number of keywords you can now calculate the keyword density.

Blog Master | Blog Monetization, Business infomation, Resources, Traffic and SEO, blog optimization, website design | Comments (0)

The Key to Better Websites. Part 2: Design

July 2, 2008 – 2:39 am

Importance of the latter :

Design, design, design. To put the wonders of a good design into perspective, imagine a when we are purchasing a T-Shirt. First of all, what do we look at? The design of the T-Shirt, of course. Well most people do, other than the material factor. But let’s assume the all other factors are constant, wouldn’t the design or looks, become the key aspect then?

2 ) Design

Putting oneself in another individual’s shoes, as usual. Here are another two situations.

Situation A : A website with good design and breathtaking graphics. (Good color schemes with matching theme), pictures. (Optimum resolutions and relevant) and proper fonts and word sizes.

Situation B : A website inversely equipped with hideous graphics and pictures in terms of resolution, quality and relevancy. (Red pictures with a bright green background) Fonts used were not matching albeit too fanciful. (Too small, artsy font-types)

Situation A, visitors that enter the website are immediately awestruck by the design and artwork. The well placed pictures and designs will somewhat symbolizes the positive nature of the company/website. As we know, most people DO judge by impression.

As for Situation B, the shabby environment due to severe lack of creativity and badly taken pictures wouldn’t exactly help in attracting visitors. Fonts that were hard to be read, let alone comprehended, and mismatching themes in terms of color, isn’t exactly welcoming, is it?

Analysis: Now, the main idea here is to always plan your websites, try to get other individuals for feedback and perspectives. Each mindset might differ, but at least you will get room for improvement. Don’t get me wrong, even a plain website with proper design would generate plenty of positive implications, but the key idea here is to at least maintain an impressionable website.

Keep Reading »

Blog Master | Business infomation | Comments (0)

The Key to Better Websites Part 1: Navigation

July 2, 2008 – 2:27 am

Introduction

Importance of the latter :

One of the primary implications of a well-organized / good website, is to keep your visitors in the website. A website is definitely created for a purpose, unless intended for personal use, which is the minority. For example, a portfolio website would want to be visited and it’s content viewed. For companies and internet businesses, your website certainly aims to provide product information, to make sales, or somewhat similar. However, most individuals undoubtly prefer visually captivating designs, so on and so forth. It is undeniable that this causes no harm, but one must put himself/herself in other people’s shoes, as to understand how a visitor to the website might think, do and react.

1 ) Navigation

As I said, a web designer has to learn how to think the way your visitors think.

Situation A : Website with good navigation ( 2-3 hyperlinks to target page ), well planned in terms of placement, and design.

Situation B : Website with poor navigation ( takes forever for the visitor to reach his/her target page ), hard-to-read navigation fonts and poor placement of the navigation buttons/bar.

In Situation A, a visitor will always want to be able to access his/her target page. For example, the individual comes across your website, and is interested in the product sold, but wants to find more information. He/she finds the navigation with no trouble, and enters the particular product information page.

As for Situation B, a visitor stumbles into the website, and would also like to find out more information about the product. Unfortunately, due to bad placement and fanciful font-types, the visitor takes forever, or even fails to find the navigation bar. Even when he/she does so, links to the product information are nowhere to be found, (example : home > about > products > product image > etc…[a few more clicks] > product information ).

Analysis : In both situations, wouldn’t a website with characteristics similar to the Situation A be more rewarding ergo better?

Blog Master | Resources, website design | Comments (0)

Should I Create a Website? Do I Need One?

June 30, 2008 – 12:11 am

People always want to follow the latest thing, be it in fashion, sports, that kind of thing. Websites have become a necessity to almost everyone. Companies, businesses, individuals, even young adults have created personal websites with their respective purposes, be it for profit, or for entertainment.

What one must consider, however, before creating a website, are the factors in which must be put to thought before doing so, such as the cost, maintenance, use, web host and so forth.

Firstly, associating with the cost, we must always try to find an affordable host, not spending too much, nor too little. A cheap host does not exactly symbolize a credible reliability rating, but we must always look for value for money deals. Also, regarding the efficiency and server/web host reliability, there are many cases of web hosts not providing the service they had assured other people, some had even shut down and were nowhere to be seen. Keep this note in mind, as if you would like a long-lasting website, this would be the first thing to look for.

Next, would hiring a professional be affordable? Is it the best option? For simple websites, we could always pick up the coding, or even use programs, as it is relatively simple. However, when it comes to more complex coding, and when you want it to do a tad more than just providing information, hiring help in doing so would be the best way. Not only in terms of design, but security is also a key factor in assuring a quality website. If the website also acts as a portal for businesses, security would definitely be the issue here.

So, having considered the things to do before building a website, do we actually NEED one? If creating one would boost sales or promote positive implications to oneself, then by all means, go ahead and do what’s best. Yet again, planning is the key to success, in everything we do.

Blog Master | Business infomation, website design | Comments (0)

Is It Easy to Create our own Website? What is HTML?

June 30, 2008 – 12:09 am

Creating a website is not so much a feat, if we compare it to the education of other technical skills. Most people tend to give up and pack their bags as soon as they hear the word “programming” and “technical”. They think it`s too much of a hassle to actually learn a whole computer “language”. HTML, the most basic computer language in building websites, is actually pretty simple to understand, as long as we have the interest in learning new things.

What is HTML?

HTML is the acronym for Hyper Text Markup Language. For learning purposes, just think of it as a language that the computer understands. For example, as humans, we were taught different languages; i.e. HTML as a language, is mostly and specifically used to create a website. The web browser, such as Microsoft Internet Explorer or Mozilla Firefox, will then decipher and interpret the code or rather, language(HTML), and display it in a way we can understand it, just like in a basic webpage.

Coding.

Coding the HTML language might be a bit tough for some people, so we can actually purchase programmes, such as Macromedia Dreamweaver, or even Microsoft Frontpage. These programmes are solely created to help individuals in designing professional webpages/websites.

Furthermore, one could also gain access to online web-builders, website builders that are inbuilt and can be directly controlled from the net. There are many different and specific builders online.

Books and magazines contain guides that can help in offering tutorials and ways to put up our own websites. Even online tutorials are credible, as in the modern world, information technology is the best and most cost efficient way in retaining knowledge, especially in this particular field.

So, you could start and build one right away. If you enjoy coding, it might even become a favourable past-time.

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Search Engine Placement